Create the adverts
Learning Outcome 3 (U20): Be able to produce the planned media components
P4 (U20): Create production materials to be used in the original media product
Original magazine and billboard design:
Mock up version of magazine and billboard advert:
TV advert:
Audience feedback:
As you can see from the images below, we have created an audience feedback survey, where we asked 8 people of the age demographic range to look at all 3 of our cross-media campaign adverts and then got them to fill in the survey. The results of the survey can be seen down below as well.
Audience feedback results and analysis;
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Overall, the large majority of the responses from the audience were very positive towards the created advert. 6 out of 11 people found the advertisements very clear that they are created to promote the new drink as shown in question 1 results, 9 out of 11 people found the advertisements catching their attention effectively, 5 out of 11 people found the adverts very appealing to a retro audience and 5 found it appealing showing that our choice of costume, style and characteristics dedicated to reaching a more retro audience was effectively delivered to the audience.
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The responses to question 4 discuss what was effective at making our adverts appeal to a retro audience, 6 responses suggested how the use of the soundtrack in the video advert was fitting, 3 also mention how the use of costume was appropriate and 4 claiming the presentation/style of the drink was fitting through the color scheme, design and price.
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​The large majority of responses in questions 5 and 6 thought the message of the drink was consistent through the use of common codes and conventions such as branding logos, color schemes and setting. In conclusion with the largely positive responses towards the advertisings, we can claim that the advertisements have achieved the goals which carter soft drinks requested.
M3 (U20): Create production material that follows the code and conventions of the genre for the media product
The presented video adverts followed common advertisement codes and conventions by displaying the product’s logo and slogan clearly throughout the video. The video follows a story structured that matches that of Todorov's theory where the opening scene starts in an equilibrium displaying a radio in a store, the main character is shown entering the store in a bad mood which presents the disequilibrium to the audience, the recognition of the disequilibrium is through the main character's bashful action as he knocks the second character out of his way. The attempt to fix the disequilibrium is through the main character taking a drink from the berry blitz can. This results in the main character breaking out into dance resolving the disequilibrium and putting the main character in a good mood passing the drink to the third character outside the store who also breaks out into dance after taking a drink from the can. This small narrative and story help effectively communicate the message that the drink will give you a burst of refreshing energy.
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Character’s costumes of summer shorts, T-shirts and light jackets throughout the video advert correspond with that of which people would wear during the summer which visually shows the theme of the advertisement.
With the use of synchronous sound during the video advert matching the beat of the music to the dancing and actions of the main character an example being the drop of the beat into the chorus as the main character lands from the jump in different clothing. This common trick is used throughout different advertisements in order to link the backing track song to what is being shown on the screen, as our choice of music ‘Ballroom Blitz’ was released in 1974, a more retro audience will be familiar with the song so making our video advertisement associated and integrated with that song as much as possible, we have a greater chance of making our advertisements more appealing to the targeted retro audience.
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Presenting branding logos of the drink and carter soft drinks across the end scene of the video advert and displaying them across the billboard and magazine advert is a commonly used method in advertisements in order to communicate to the audience what company owns the production rights to the product in which the advertisement is set out to sell. Making use of social media logos with the company’s profile names listed below allows for viewers to easily find the company’s presence online and from there on becoming a more active audience member sharing, liking and commenting on the company’s posts and uploads. This is seen in all modern-day advertisements.
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The color pallet for the product has been consistent within the advertisements and links directly to the strawberry flavor of the drink, this is also commonly done with other drink brands when advertising. The use of consistent color through all of our company advertisements also creates the branding for are drink with the associated colors that we used from our color palette.