Bibliography
Task 1:
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Coca-Cola Zero billboard = https://campaignsoftheworld.com/technology/drinkable-advertising-campaign-coke-zero/
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Coca-Cola Zero drinkable flyer = https://www.youtube.com/watch?v=IQovoot_ZUM
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Adolf Dassler describing Adidas as “The three stripes company” = https://en.wikipedia.org/wiki/Adidas
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Adidas Strategy Statement = https://www.coursehero.com/file/18359152/adidas/#:~:text=Strategy%20Statement%3A%20Adidas%20Group%20aims,those%20%E2%80%9Cinspired%20by%20sports.%E2%80%9D
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Adidas Net sale income from 2000 – 2019 = https://www.statista.com/statistics/268416/net-sales-of-the-adidas-group-worldwide-since-2000/
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Adidas net sale income graph = https://www.statista.com/statistics/268416/net-sales-of-the-adidas-group-worldwide-since-2000/
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Adidas strategy choices = https://www.adidas-group.com/en/group/strategy-overview/
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“young female Emirati athletes”(adidas) = https://insiteooh.com/article/3458-adidas-is-ready-for-sport-with-an-empowering-ooh-ad-on-dubais-billboards
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“Shop the new Heat.RDY collection in-store and on adidas.com” (Adidas) = https://insiteooh.com/article/3458-adidas-is-ready-for-sport-with-an-empowering-ooh-ad-on-dubais-billboard​​
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Coca-Cola Zero drinkable billboard = https://www.thedrum.com/news/2015/06/04/anatomy-ad-behind-scenes-coke-zero-s-drinkable-advertising-campaign
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Coca-Cola Zero drinkable flyer = http://heartofcodes.com/first-ever-drinkable-advertising-campaign/
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Adidas cross-media campaign billboard = https://insiteooh.com/article/3458-adidas-is-ready-for-sport-with-an-empowering-ooh-ad-on-dubais-billboards
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“READY FOR ____” = https://www.iris-worldwide.com/work/ready-for-sport/
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Adidas ‘Ready for sport’ campaign image = https://www.socialsamosa.com/2020/05/adidas-ready-for-sport-lockdown-campaign/
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‘Adidas | Ready for Sport’ video = https://www.youtube.com/watch?v=Rwk5PdpTxSU​
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The first-ever audio-visual = https://www.youtube.com/watch?v=lsjc2uDi1OI
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Modern day audio-visual = https://www.talkingretail.com/products-news/confectionery/ferrero-launches-tv-advert-tic-tac-brand-08-05-2018/
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First-ever radio advert = https://www.timetoast.com/timelines/history-of-radio-b1c92953-aadf-4314-b272-8ad9dbc0b96c
Task 2:
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“The great train robbery” = https://www.projectorscreenstore.com/store/blog/2-Projector-Screen-Store-Blog/The-Evolution-of-Green-Screens
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1898 green screen = https://www.camberwellstudios.co.uk/blog/greenscreen/the-history-of-green-screen.html
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Googles’ first homepage = https://www.independent.co.uk/life-style/gadgets-and-tech/news/google-21-birthday-doodle-homepage-search-engine-history-internet-archive-a9121906.html
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Traditional vs digital billboards = https://www.appletoncreative.com/blog/digital-vs-traditional-the-best-billboard-for-your-business/
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Traditional vs digital posters = https://www.allsee-tech.com/digital-signage-blog/digital-signage-vs-traditional-signage/
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Task 3:
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Google assistant comparison scene to home alone scene = https://www.google.com/search?q=google%27s+assisstant+%27Home+Alone+Again%27+tv+advert&tbm=isch&ved=2ahUKEwjrz_mIgrrvAhUGixoKHWt2DgoQ2-cCegQIABAA&oq=google%27s+assisstant+%27Home+Alone+Again%27+tv+advert&gs_lcp=CgNpbWcQA1Cr9QdY-I4IYLyQCGgBcAB4AIABwAGIAb0GkgEEMTEuMZgBAKABAaoBC2d3cy13aXotaW1nwAEB&sclient=img&ei=yl5TYOvCAoaWauvsuVA&bih=569&biw=1118&rlz=1C5CHFA_enGB828GB828&safe=strict#imgrc=CnzYDHdfx8Nj7M
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Google’s assistant ‘Home Alone Again’ advert’ = https://www.youtube.com/watch?v=ABlLgaRUXZI
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Google assistant ‘Home Alone Again’ Poster = https://www.google.com/search?q=google+assistant+poster+%27home+alone+again%27&tbm=isch&ved=2ahUKEwj3sdrR1sLvAhUIchQKHcn7DSIQ2-cCegQIABAA&oq=google+assistant++poster&gs_lcp=CgNpbWcQARgBMgQIIxAnMgQIIxAnUPcqWJE3YNxFaAFwAHgAgAE5iAFxkgEBMpgBAKABAaoBC2d3cy13aXotaW1nwAEB&sclient=img&ei=NelXYLfDBojkUcn3t5AC&bih=820&biw=1440&rlz=1C5CHFA_enGB828GB828&safe=strict#imgrc=KEPBDkVUnxUyDM
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Google assistant billboard = http://www.matthewcurrycreative.com/google-home
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QR code in Line of Duty trailer = https://www.youtube.com/watch?v=LbKIzP4bmFA
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Line of Duty Prescription = https://files.catbox.moe/3hjwc2.png
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Line of Duty News Report = https://www.youtube.com/watch?v=XJ1dTZN6d2k (Hyperlinked from http://bit.ly/3BDVXFS)
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Fourth Avenue, Green Lane = https://www.google.com/maps/@52.4754234,-1.844137,3a,81.4y,4.04h,46.9t/data=!3m6!1e1!3m4!1sd14qUdLnFX2uMqaYdGzZXQ!2e0!7i16384!8i8192
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Line of Duty Phone = https://hhhhhh4.xyz/
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Vimeo Video Line of Duty = https://vimeo.com/520087656/16d1336b71 (Hyperlink from http://bit.ly/ph66hzb)
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Vimeo Video Line of Duty = https://vimeo.com/520087656/16d1336b71 (Hyperlink from http://bit.ly/ph66hzb)
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Unlisted Line of Duty Program = https://www.bbc.co.uk/iplayer/episode/p0974ym1/6004l9o8d (Hyperlink from http://bbc.in/3uZ7Ldt)
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Twitter account of Line of Duty = https://twitter.com/Line_of_duty?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
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Instagram account of Line of Duty = https://www.instagram.com/bbclineofduty/
Task 4:
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Personnel and Job roles within the media industry = https://targetcareers.co.uk/career-sectors/media/136-jobs-in-the-media-what-options-do-you-have
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Film Producer = https://en.wikipedia.org/wiki/Film_producer
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Advertising photography = http://www.tgcp.ca/#:~:text=Advertising%20photography%20is%20all%20about,and%20to%20encourage%20their%20purchase.&text=They%20can%20be%20found%20in,brochures%20or%20advertising%20on%20billboards.
Task 5:
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‘Excellance’ image = https://www.upliftingservice.com/blog/how-to-create-service-standards-that-really-work
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‘Attributes’ image = https://www.coburgbanks.co.uk/blog/assessing-applicants/key-attributes-in-new-employees/
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‘Behaviour image = https://www.teachertoolkit.co.uk/2019/06/09/6-behaviour-recommendations/
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‘Skills’ Image = https://talkingtalent.prosky.co/articles/behavioral-skills-employers-should-develop-within-their-employees
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Behaviour vs attitude = https://keydifferences.com/difference-between-attitude-and-behavior.html
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Etiquette in a work environment = https://medium.com/@Skillroads.com/professional-etiquette-rules-every-person-should-follow-60333cdb27e0
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ASA Non-broadcasting codes = https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.html
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ASA Broadcasting codes = https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html
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Task 6:
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Client brief image = https://depositphotos.com/stock-photos/client-brief.html?filter=all
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Cross media campaign = https://lapaas.com/cross-media-marketing/
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Target audience image = https://www.airiodion.com/audience-analysis/
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NRS social grade = https://www.whitegates.co.uk/news/tenants-are-moving-through-the-social-classes-2788
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Tv commercial treatment = https://themoonunit.medium.com/how-to-write-outstanding-tv-commercial-treatments-f4ad7aa2ce20
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Guerrilla marketing = https://moosend.com/blog/guerilla-marketing-ideas/
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Diet coke billboard advert = https://www.marketingweek.com/diet-coke-youre-on-coke-ad-lifts-purchase-intent/
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Sprite Tv advert = https://www.youtube.com/watch?v=O09i0Rcyidc
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Legal and Ethical issues = https://www.intheblack.com/articles/2015/04/01/why-ethics-and-law-are-not-the-same-thing
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Copywrite act 1988 = https://www.legislation.gov.uk/ukpga/1988/48/contents
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ASA and CAP non-broadcast code = https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.html ​
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Section 127 communication act 2003 https://www.legislation.gov.uk/ukpga/2003/21/section/12​
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Adobe spark video =https://spark.adobe.com/sp/design/video/urn:aaid:sc:EU:86b489e2-8744-4d25-9c83-0dfe2247ffbf
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Task 7:
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Converting 'Ballroom Blitz' video into an MP3 = https://yt1s.com/youtube-to-mp3/en2
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Converting 'Ballroom Blitz Instrumental' video into an MP3 = https://yt1s.com/youtube-to-mp3/en2
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Task 8 :
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Coca-Cola Zero billboard = https://campaignsoftheworld.com/technology/drinkable-advertising-campaign-coke-zero/
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Coca-Cola Zero drinkable billboard = https://www.thedrum.com/news/2015/06/04/anatomy-ad-behind-scenes-coke-zero-s-drinkable-advertising-campaign
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Coca-Cola Zero drinkable flyer = http://heartofcodes.com/first-ever-drinkable-advertising-campaign/
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Coca-Cola Zero 'The Date' advert = https://www.youtube.com/watch?v=FJud4cv-0vI​